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~person:"Castellano, Sylvaine"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Castellano, Sylvaine
Melewar, T. C.
40
Diamantopoulos, Adamantios
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Loureiro, Sandra Maria Correia
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Corporate reputation review : an international journal
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International marketing review
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ECONIS (ZBW)
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When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance : a cross-cultural study during the COVID-19 pandemic
Vessal, Saeedeh Rezaee
;
Partouche, Judith
;
Khelladi, Insaf
- In:
International marketing review
40
(
2023
)
5
,
pp. 1245-1262
Persistent link: https://www.econbiz.de/10014470118
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2
Designing a measurement scale for e-reputation
Dutot, Vincent
;
Castellano, Sylvaine
- In:
Corporate reputation review : an international journal
18
(
2015
)
4
,
pp. 294-313
Persistent link: https://www.econbiz.de/10011474401
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