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~person:"Castellano, Sylvaine"
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Attitude toward a brand
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Castellano, Sylvaine
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When cause familiarity leads to positive attitudes toward brands in a cause-
brand
alliance
: a cross-cultural study during the COVID-19 pandemic
Vessal, Saeedeh Rezaee
;
Partouche, Judith
;
Khelladi, Insaf
- In:
International marketing review
40
(
2023
)
5
,
pp. 1245-1262
Persistent link: https://www.econbiz.de/10014470118
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