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Attitude to the ad
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In-store mobile ad
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Casteran, Gauthier
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International journal of retail and distribution management
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Goal
congruence
and shopping motivation influence for in-store mobile app
Casteran, Gauthier
;
Acquatella, François
;
Jolivet, Vincent
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1533-1551
Persistent link: https://www.econbiz.de/10014484105
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