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~person:"Castillo, David"
~person:"Fassott, Georg"
~person:"Reinecke, Sven"
~person:"Wilde, Klaus D."
~subject:"Internet"
~type_genre:"Sammelwerk"
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Computer-assisted marketing
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IT-gestütztes Marketing
6
Marketing
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Germany
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Data Mining
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Market segmentation
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Marktsegmentierung
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Mobile Marketing
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Online-Handel
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Organisationsstruktur
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Castillo, David
Fassott, Georg
Reinecke, Sven
Wilde, Klaus D.
Eggert, Andreas
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Hippner, Hajo
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Merzenich, Melanie
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Weiber, Rolf
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Vieweg Gabler Business computing
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ECONIS (ZBW)
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Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien
Hippner, Hajo
(
ed.
);
Merzenich, Melanie
(
contributor
); …
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001646789
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2
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
Eggert, Andreas
(
contributor
);
Fassott, Georg
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001555268
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