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~person:"Castillo, David"
~person:"Fassott, Georg"
~person:"Reinecke, Sven"
~subject:"Management control"
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Marketing Performance Measurement : Einsatz von Marketingkennzahlen und betriebswirtschaftlicher Erfolg
Reinecke, Sven
- In:
Die Unternehmung : Swiss journal of business research …
58
(
2004
)
3/4
,
pp. 241-260
Persistent link: https://www.econbiz.de/10002122145
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