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~person:"Cauberghe, Verolien"
~person:"Litzenroth, Heinrich A."
~subject:"Marktforschung"
~type:"article"
~type_genre:"Book section"
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Testmarktsimulation am Beispiel von Körperpflegemittel
Litzenroth, Heinrich A.
;
Hertle, Thomas
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 1003-1034)
.
2007
Persistent link: https://www.econbiz.de/10003511324
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