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~person:"Cauberghe, Verolien"
~type_genre:"Aufsatz im Buch"
~type_genre:"Government document"
~type_genre:"Hochschulschrift"
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Advertising in new formats and media : current research and implications for marketers
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ECONIS (ZBW)
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How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
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