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~person:"Cayla, Juliien"
~person:"Gan Loo Geok, Lydia"
~person:"Gardner, Meryl P."
~person:"Yang, Zhenlin"
~subject:"Werbewirkung"
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Werbewirkung
Spielwaren
8
E-commerce
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Cayla, Juliien
Gan Loo Geok, Lydia
Gardner, Meryl P.
Yang, Zhenlin
Golinkoff, Roberta Michnick
1
Heiney-Gonzalez, Daniel
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Horsch-Pasek, Kathy
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Journal of marketing management : MM
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Brand mascots as organisational totems
Cayla, Juliien
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 86-104
Persistent link: https://www.econbiz.de/10009733439
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2
Marketing toys without playing around
Gardner, Meryl P.
;
Golinkoff, Roberta Michnick
; …
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 381-391
Persistent link: https://www.econbiz.de/10009689299
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