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~person:"Cebollada-Calvo, José-Javier"
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Cebollada-Calvo, José-Javier
Chu, Junhong
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Chintagunta, Pradeep K.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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An empirical analysis of shopping behavior cross online and offline channels for grocery products : the moderating effects of household and product characteristics
Chu, Junhong
;
Arce-Urriza, Marta
;
Cebollada-Calvo, …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 251-268
Persistent link: https://www.econbiz.de/10008760280
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