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~person:"Ceccotti, Federica"
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Ceccotti, Federica
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Strategic and organisational challenges in the
integrated
marketing
communication
paradigm shift : a holistic vision
Vernuccio, Maria
;
Ceccotti, Federica
- In:
European management journal
33
(
2015
)
6
,
pp. 438-449
Persistent link: https://www.econbiz.de/10011436630
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