Gil‐Saura, Irene; Frasquet‐Deltoro, Marta; … - In: Industrial Management & Data Systems 109 (2009) 5, pp. 593-609
Purpose – The purpose of the paper is to contribute to the knowledge of how relationship value, trust, commitment, satisfaction and loyalty intentions are defined and relate to each other. It explores these relationships in the business‐to‐business (B2B) context by analysing manufacturing...