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~person:"Chad, Paul"
~person:"Purtschert, Robert"
~subject:"Markenimage"
~subject:"Nonprofit-Management"
~subject:"Nonprofit-Organisation"
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Markenimage
Nonprofit-Management
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Nonprofit marketing
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3
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Chad, Paul
Purtschert, Robert
Wymer, Walter
8
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6
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6
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5
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5
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Australasian marketing journal
1
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
1
Marketing theory
1
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ECONIS (ZBW)
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1
Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul
;
Kyriazis, Elias
;
Motion, Judy
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 342-349
Persistent link: https://www.econbiz.de/10010472718
Saved in:
2
Implementing market orientation in charities : a necessity for survival
Chad, Paul
- In:
Marketing theory
13
(
2013
)
3
,
pp. 303-322
Persistent link: https://www.econbiz.de/10009790652
Saved in:
3
Das Freiburger Management-Modell für Nonprofit-Organisationen (NPO)
Schwarz, Peter
;
Purtschert, Robert
;
Giroud, Charles
; …
-
2005
-
5., erg. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003087370
Saved in:
4
Das Freiburger Management-Modell für Nonprofit-Organisationen (NPO)
Schwarz, Peter
;
Purtschert, Robert
;
Giroud, Charles
; …
-
2002
-
4., weitgehend aktualisierte und erg. Aufl.
Persistent link: https://www.econbiz.de/10001689596
Saved in:
5
Die operative Sponsoring-Planung aus der Sicht des Gesponserten: ein heuristischer Ansatz
Purtschert, Robert
;
Hofstetter, Charlotte
- In:
Huckepackfinanzierung des Sports : Sportsponsoring …
,
(pp. 45-62)
.
2001
Persistent link: https://www.econbiz.de/10001559187
Saved in:
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