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Chad, Paul
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Australasian marketing journal
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Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul
;
Kyriazis, Elias
;
Motion, Judy
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 342-349
Persistent link: https://www.econbiz.de/10010472718
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2
Implementing market orientation in charities : a necessity for survival
Chad, Paul
- In:
Marketing theory
13
(
2013
)
3
,
pp. 303-322
Persistent link: https://www.econbiz.de/10009790652
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