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~person:"Chadha, Kashika"
~subject:"Case study"
~subject:"Clothing industry"
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Chadha, Kashika
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Manthan : journal of commerce and management
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Luxury fashion brands embracing the digital : an exploratory study to unfold the success strategy
Chadha, Kashika
;
Ahuja, Yukti
- In:
Manthan : journal of commerce and management
7
(
2020
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10012291508
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