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~person:"Chai, P.Y.F."
~person:"Figueiredo, Margarida"
~person:"Ghosh, Deviprasad"
~person:"Roy, Subhadip"
~subject:"Conceptual model"
~subject:"Consumer behaviour"
~subject:"Illiteracy"
~type_genre:"Aufsatz in Zeitschrift"
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Chai, P.Y.F.
Figueiredo, Margarida
Ghosh, Deviprasad
Roy, Subhadip
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4
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1
A
conceptual
model
to assess the literacy of water consumers
Fernandes, Ana
;
Figueiredo, Margarida
;
Neves, José
; …
- In:
Water Economics and Policy : WEP
8
(
2022
)
2
,
pp. 2250007-1-2250007-21
Persistent link: https://www.econbiz.de/10013269708
Saved in:
2
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
3
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
4
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
5
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
6
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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