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~person:"Chan, Fong Yee"
~person:"Matthes, Jörg"
~subject:"Unternehmenspublizität"
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Unternehmenspublizität
Advertising effects
21
Werbewirkung
21
Consumer behaviour
15
Konsumentenverhalten
15
Product Placement
12
Product placement
12
Brand image
8
Markenimage
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persuasion knowledge
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Chan, Fong Yee
Matthes, Jörg
Ju, Ilwoo
4
Reijmersdal, Eva A. van
3
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2
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Hudders, Liselot
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Huh, Jisu
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International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
1
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ECONIS (ZBW)
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Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
2
Prior disclosure of product placement : the more explicit the disclosure, the better the brand recall and brand attitude
Chan, Fong Yee
- In:
Journal of business research : JBR
120
(
2020
),
pp. 31-41
Persistent link: https://www.econbiz.de/10012417086
Saved in:
3
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
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