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~person:"Chan, Fong Yee"
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Advertising effects
5
Werbewirkung
5
Consumer behaviour
4
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Brand image
3
Markenimage
3
Product Placement
3
Product placement
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Chan, Fong Yee
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
26
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Reijmersdal, Eva A. van
21
Huber, Frank
20
Pauwels, Koen
20
Bellman, Steven
19
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Nufer, Gerd
17
Gröppel-Klein, Andrea
16
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Muehling, Darrel D.
15
Phau, Ian
15
Varan, Duane
15
Franses, Philip Hans
14
Poels, Karolien
14
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Journal of marketing communications
2
Journal of business research : JBR
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
Configurating product placement prominence on brand memory : what counts and what does not?
Song, Sigen
;
Chan, Fong Yee
;
Li, Yongfa
;
Wang, Cheng Lu
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
Saved in:
2
Prior disclosure of product placement : the more explicit the disclosure, the better the brand recall and brand attitude
Chan, Fong Yee
- In:
Journal of business research : JBR
120
(
2020
),
pp. 31-41
Persistent link: https://www.econbiz.de/10012417086
Saved in:
3
Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
Saved in:
4
The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
5
Selling through entertaining : the effect of humour in television advertising in Hong Kong
Chan, Fong Yee
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 319-336
Persistent link: https://www.econbiz.de/10009423375
Saved in:
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