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~person:"Chan, Haksin"
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Beziehungsmarketing
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Kundenbindungsprogramm
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Loyalty program
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Communication
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Consumer behaviour
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Motivation
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culture
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Chan, Haksin
Pachter, Meir
6
Petrov, N. N.
5
Loperfido, Nicola
4
Bagozzi, Richard P.
3
Boente, Graciela
3
Casbeer, David
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GLIZER, VALERY Y.
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Garcia, Eloy
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Gupta, Rangan
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Janiszewski, Chris A.
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Lamberton, Cait
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Laran, Juliano
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Majumdar, Anandamayee
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Salerno, Anthony
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TURETSKY, VLADIMIR
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Abebe, Asheber
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Ahamad, Faiz
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Bagh, Adib
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Battistini, Simone
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Bednarska, Marlena A.
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Borders, Aberdeen Leila
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Bush, Stephen
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Chan, Nga Cheng
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Chance, Zoƫ
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Cook, Dianne
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Donnelly, Grant E.
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Du, Ruixue
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Ferrara, Massimiliano
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Haerdle, Wolfgang
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Hieu Minh Vu
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Ho, Ying
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Kehagias, Athanasios
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Kemp, Elyria
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Lian, Heng
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Linh Viet Hoang
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Liu, Peggy J.
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Liubarshchuk, Ievgen
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Meland, Kjersti V.
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Norton, Michael I.
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Journal of global marketing
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Managing loyalty program communications in the digital era : does culture matter?
Yang, Morgan X.
;
Zeng, Kevin J.
;
Chan, Haksin
;
Yu, Irina Y.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502701
Saved in:
2
Consumer motivation for reward
pursuit
: a culture-based and progress-based model of loyalty program effectiveness
Yang, Morgan X.
;
Chan, Haksin
;
Yu, Irina Y.
;
Fock, Henry
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 255-268
Persistent link: https://www.econbiz.de/10012201033
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