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~person:"Chan, Kara"
~person:"Fung, Joseph K. W."
~person:"Li, Kui-wai"
~person:"Ng, Linda Fung-yee"
~subject:"Werbung"
~type_genre:"Article in journal"
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Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
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2
Consumers' attitudes toward advertising by medical professionals
Chan, Kara
;
Tsang, Lennon
;
Leung, Vivienne
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 328-334
Persistent link: https://www.econbiz.de/10009788907
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3
Advertising to Chinese youth : a study of public service ads in Hong Kong
Chan, Kara
;
Chang, Hao-chieh
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010127849
Saved in:
4
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
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