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~person:"Chan, Kara"
~person:"Gierl, Heribert"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Internet marketing
Markenführung
Werbung
Advertising effects
69
Werbewirkung
69
Consumer behaviour
32
Konsumentenverhalten
32
Advertising
27
Brand image
10
Markenimage
10
Deutschland
9
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9
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Geschlecht
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Emotion
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Theorie
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Psychology of advertising
7
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7
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6
China
6
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6
Celebrity endorsement
5
Celebrity-Werbung
5
Perception
5
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5
Advertising planning
4
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4
Fernsehwerbung
4
Frauen
4
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4
Printwerbung
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4
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Chan, Kara
Gierl, Heribert
Pelsmacker, Patrick de
32
Dens, Nathalie
22
Wilbur, Kenneth C.
21
Esch, Franz-Rudolf
20
Septianto, Felix
20
Eisend, Martin
19
Diehl, Sandra
16
Rosengren, Sara
16
Taylor, Charles Raymond
16
Tucker, Catherine
15
Yoon, Hye Jin
15
Yoon, Sukki
15
Bauer, Hans H.
14
Dahlén, Micael
14
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Terlutter, Ralf
14
Sahni, Navdeep S.
13
Sayedi, Amin
13
Ghose, Anindya
12
Jerath, Kinshuk
12
Russo, Antonio
12
Torres, Ivonne M.
12
Bellman, Steven
11
Choi, Yung Kyun
11
Evans, Nathaniel J.
11
Huber, Frank
11
Hudders, Liselot
11
Lewis, Randall A.
11
Malik, Garima
11
Reijmersdal, Eva A. van
11
Rozendaal, Esther
11
Buijzen, Moniek
10
Ford, John B.
10
Goldfarb, Avi
10
Mueller, Barbara
10
Pauwels, Koen
10
Poels, Karolien
10
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Marketing : ZFP ; journal of research and management
9
Young consumers : insight and ideas for responsible marketers
3
International journal of marketing : IJM ; formerly Der Markt
2
The journal of consumer marketing
2
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of advertising : the quarterly review of marketing communications
1
International review on public and non-profit marketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Psychology & marketing
1
Services marketing quarterly
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
29
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
3
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
4
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
5
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
6
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
7
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
8
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
9
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
10
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
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