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~person:"Chan, Kara"
~person:"Torres, Ivonne M."
~person:"Yoon, Sukki"
~subject:"Advertising effects"
~type_genre:"Book section"
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Chan, Kara
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
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