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~person:"Chan, Kara"
~subject:"Advertising"
~subject:"United States"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising
United States
Advertising effects
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Celebrity endorsement
4
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4
Werbewirkung
4
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3
Brand image
2
Consumer behaviour
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Hong Kong
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Celebrity motivation
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Communication effects
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Großbritannien
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Internet marketing
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Online-Marketing
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Public services
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Qualitative Methode
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Social policy
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United Kingdom
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Young adults
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advertising effects
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advertising persuasiveness
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celebrities
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celebrity endorsement
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celebrity-brand congruency
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meaning transfer model
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online influencers
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qualitative method
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relational study
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Chan, Kara
Huber, Frank
4
Meyer, Frederik
4
Fan, Fei
3
Garthwaite, Craig L.
3
Roy, Subhadip
3
Arora, Nilesh
2
Banerjee, Neelotpaul
2
Carlson, Les
2
D'Rozario, Denver
2
Davies, Fiona
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Derdenger, Timothy P.
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Foroudi, Pantea
2
Hussain, Shahzeb
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Johnson, Johney
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Kelting, Katie
2
Lear, Karen E.
2
Melewar, T. C.
2
Meng, Juan
2
Pan, Po-Lin
2
Parsad, Chandan
2
Plank, Kevin
2
Prashar, Sanjeev
2
Priporas, Constantinos-Vasilios
2
Rice, Dan Hamilton
2
Runyan, Rodney C.
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Schaaf, Daniela
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Schimmelpfennig, Christian
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Singh, Ramendra Pratap
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Srinivasan, Kannan
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Stork, Philip
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Strutton, David
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Thomas, Tijo
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Treme, Julianne
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Tripathi, Vibhuti
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Um, Nam-hyun
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Aa, Eva P. van der
1
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International review on public and non-profit marketing
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
3
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From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
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