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~person:"Chan, Kara"
~subject:"Consumer behaviour"
~subject:"Führungsstil"
~subject:"Konsumentenverhalten"
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Consumer behaviour
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Hong Kong
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Qualitative Methode
3
Qualitative method
3
qualitative method
2
Acupuncture practices
1
Advertising
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Advertising effects
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China
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Environmental management
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advertising effects
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celebrity-brand congruency
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consumer psychology
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Chan, Kara
Belk, Russell W.
6
Pich, Christopher
5
Fischer, Eileen
4
Klenke, Karin
4
Baumgartner, Bernhard
3
Holbrook, Morris B.
3
Kooreman, Peter
3
Kozinets, Robert V.
3
Martin, Suzanne
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Sheth, Jagdish N.
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Wallace, J. Randall
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Alm, Siril
2
Alvesson, Mats
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Anand, Bharat N.
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2
Soetevent, Adriaan R.
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Spry, Louise
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Steffen, Adrienne
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Takhar-Lail, Amandeep
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Turel, Ofir
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Voegtlin, Christian
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Wasserman, Noam
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Zayer, Linda Tuncay
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Abdelhadi, Amal
1
Abolfazl Amanollah Nejad Kalkhouran
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Health marketing quarterly
1
Journal of marketing communications
1
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ECONIS (ZBW)
2
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Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
2
Perception of acupuncture among users and nonusers : a qualitative study
Chan, Kara
;
Siu, Judy Yuen-man
;
Fung, Timothy K. F.
- In:
Health marketing quarterly
33
(
2016
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011460438
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