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Chan, Kimmy W
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Assessing Celebrity Endorsement Effects in China: A Consumer-Celebrity Relational Approach
Hung, Kineta
;
Chan, Kimmy W
;
Tse, Caleb H
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 608-624
Persistent link: https://www.econbiz.de/10009815787
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