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~person:"Chan, S Fiona"
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Beziehungsmarketing
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Chan, S Fiona
Yang, Zhilin
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Journal of electronic commerce research : JECR
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ECONIS (ZBW)
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Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui
;
Chan, S Fiona
;
Yang, Zhilin
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009766323
Saved in:
2
Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui
;
Chan, S Fiona
;
Yang, Zhilin
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10010160026
Saved in:
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