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~person:"Chan, Tat"
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Chan, Tat
Park, Young-Hoon
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Consumer search activities and the value of ad positions in sponsored search advertising
Chan, Tat
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 606-623
Persistent link: https://www.econbiz.de/10011313054
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