//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chan, Terri H."
~person:"King, Stephen"
~person:"Steffenhagen, Hartwig"
~subject:"Betriebliche Budgetierung"
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Betriebliche Budgetierung
Marktforschung
Advertising effects
18
Werbewirkung
18
Advertising planning
10
Werbeplanung
10
Advertising industry
6
Brand
6
Markenartikel
6
Werbewirtschaft
6
Advertising
5
Werbung
5
Theorie
4
Theory
4
Brand management
3
Markenführung
3
Consumer behaviour
2
Corporate budgeting
2
Deutschland
2
Germany
2
Konsumentenverhalten
2
Market research
2
Ausgaben
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Brand loyalty
1
Business start-up
1
Celebrity endorsement
1
Celebrity-Werbung
1
Creativity
1
Expenditure
1
Firm growth
1
Firm performance
1
Forschung
1
Innovation
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Article in journal
1
Aufsatz in Zeitschrift
1
Conference paper
1
Konferenzbeitrag
1
Language
All
English
3
German
1
Author
All
Chan, Terri H.
King, Stephen
Steffenhagen, Hartwig
Hruschka, Harald
3
Pelsmacker, Patrick de
3
Cheema, Amar
2
Dastani, Parsis
2
Dens, Nathalie
2
Diehl, Sandra
2
Ellinghaus, Uwe
2
Esmaeilpour, Fariba
2
Föll, Kerstin
2
Gierl, Heribert
2
Hiller, Kerstin
2
Kind, Urs
2
Nashtaee, Mitra Shabani
2
Patrick, Vanessa M.
2
Pauwels, Koen
2
Pepels, Werner
2
Srinivasan, Shuba
2
Tropp, Jörg
2
Vanhuele, Marc
2
André, Michael
1
Aribarg, Anocha
1
Ariztía, Tomás
1
Balnaves, Mark
1
Bambauer, Silke
1
Bartikowski, Boris
1
Baumgartner, Hans
1
Belz, Christian
1
Bemmaor, Albert C.
1
Bergkvist, Lars
1
Bjerke, Rune
1
Blair, Margaret Henderson
1
Bradlow, Eric T.
1
Breur, Tom
1
Bunn, Derek W.
1
Caslione, John A.
1
Castillo-Abdul, Bárbara
1
Chen, Xinlei
1
Chiou, Wen-Bin
1
more ...
less ...
Published in...
All
A master class in brand planning : the timeless works of Stephen King
2
International journal of advertising : the quarterly review of marketing communications
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
Saved in:
2
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
3
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
4
Neuere Optionen der Werbeetatplanung
Steffenhagen, Hartwig
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 331-353)
.
2006
Persistent link: https://www.econbiz.de/10003416005
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->