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~person:"Chan, Tommy K. H."
~person:"Chen, Youhua"
~person:"Grewal, Dhruv"
~subject:"Multichannel strategy"
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Search: subject:"omnichannel retailing"
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Multichannel strategy
Beziehungsmarketing
3
Multikanalvertrieb
3
Omnichannel retailing
3
Online retailing
3
Online-Handel
3
Relationship marketing
3
Consumer behaviour
2
Customer satisfaction
2
Dienstleistungsqualität
2
Einzelhandel
2
Konsumentenverhalten
2
Kundenzufriedenheit
2
Retail trade
2
Service quality
2
Beschwerdemanagement
1
Buy-online
1
Channel integration quality
1
Competition
1
Complaint management
1
Cross-channel product returns
1
Customer analysis
1
Customer engagement
1
Customer experience measurement
1
Distribution channel
1
Kundenanalyse
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Measurement
1
Messung
1
Positive word-of-mouth
1
Quality
1
Quality management
1
Qualitätsmanagement
1
Repurchase intention
1
Return-to-physical store
1
Scale development
1
Social exchange theory
1
Vertriebsweg
1
Viral marketing
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Virales Marketing
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Wettbewerb
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Chan, Tommy K. H.
Chen, Youhua
Grewal, Dhruv
Gallino, Santiago
3
Akturk, M. Serkan
2
Arora, Vibha
2
Basu, Preetam
2
Bell, David R.
2
He, Yi
2
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2
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1
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1
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1
Both, Alina
1
Carlson, Jamie
1
Cheah, Jun-Hwa
1
Chiu, Hung-Chang
1
Chong, Alain Yee Loong
1
Chrysochou, Polymeros
1
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Demirag, Ozgun Caliskan
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Dutta, Nirankush
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of production economics
1
Journal of retailing
1
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ECONIS (ZBW)
3
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Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
2
Omnichannel retailers' return policy strategies in the presence of competition
Jin, Delong
;
Demirag, Ozgun Caliskan
;
Chen, Youhua
; …
- In:
International journal of production economics
225
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293898
Saved in:
3
Customer engagement through
omnichannel
retailing
: the effects of channel integration quality
Lee, Zach W. Y.
;
Chan, Tommy K. H.
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 90-101
Persistent link: https://www.econbiz.de/10012004178
Saved in:
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