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~person:"Chan, Tommy K. H."
~person:"Chrysochou, Polymeros"
~subject:"Branding"
~subject:"Multichannel strategy"
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Search: subject:"omnichannel retailing"
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Multichannel strategy
Beziehungsmarketing
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Omnichannel retailing
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Brand management
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Channel integration quality
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Customer journey
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Customer satisfaction
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Dienstleistungsqualität
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Distribution channel
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Einzelhandel
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Online retailing
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Online-Handel
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Positive word-of-mouth
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Qualitätsmanagement
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Retail trade
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Chan, Tommy K. H.
Chrysochou, Polymeros
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
2
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Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
2
Customer engagement through
omnichannel
retailing
: the effects of channel integration quality
Lee, Zach W. Y.
;
Chan, Tommy K. H.
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 90-101
Persistent link: https://www.econbiz.de/10012004178
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