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~person:"Chan, Tommy K. H."
~subject:"Consumer behaviour"
~subject:"Multichannel strategy"
~subject:"Omnichannel retailing"
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Consumer behaviour
Multichannel strategy
Omnichannel retailing
Beziehungsmarketing
1
Channel integration quality
1
Customer engagement
1
Customer satisfaction
1
Dienstleistungsqualität
1
Distribution channel
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Einzelhandel
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Kundenzufriedenheit
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Multikanalvertrieb
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Online retailing
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Online-Handel
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Positive word-of-mouth
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Quality management
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Qualitätsmanagement
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Relationship marketing
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Repurchase intention
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Retail trade
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Service quality
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Social exchange theory
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Vertriebsweg
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Chan, Tommy K. H.
Lazaris, Chris
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Vrechopoulos, Adam
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Akturk, M. Serkan
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Basu, Preetam
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Customer engagement through
omnichannel
retailing
: the effects of channel integration quality
Lee, Zach W. Y.
;
Chan, Tommy K. H.
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 90-101
Persistent link: https://www.econbiz.de/10012004178
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