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~person:"Chan-Olmsted, Sylvia M."
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Journal of media business studies
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Content
marketing
strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
2
Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
;
Xiao, Min
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011959729
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