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~person:"Chandler, Jennifer D."
~subject:"B-to-B-Marketing"
~subject:"E-commerce"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
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B-to-B-Marketing
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Business-to-business marketing
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Chandler, Jennifer D.
Kleinaltenkamp, Michael
15
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7
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Business-to-business marketing management : strategies, cases and solutions
1
Handbook of business-to-business marketing
1
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ECONIS (ZBW)
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The organizational buying center : innovation, knowledge management and brand
Johnston, Wesley J.
;
Chandler, Jennifer D.
- In:
Handbook of business-to-business marketing
,
(pp. 386-399)
.
2012
Persistent link: https://www.econbiz.de/10009500140
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2
A organizational buying center as a framework for emergent topics in business-to-business marketing
Chandler, Jennifer D.
;
Johnston, Wesley J.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 41-87)
.
2012
Persistent link: https://www.econbiz.de/10009532795
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