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~person:"Chandon, Pierre"
~person:"Heerde, Harald J. van"
~person:"Mayzlin, Dina"
~person:"Sy-Changco, Joseph A."
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
5
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Chandon, Pierre
Heerde, Harald J. van
Mayzlin, Dina
Sy-Changco, Joseph A.
Bauer, Hans H.
3
Görtz, Gunnar
3
Kaiser, Harry M.
3
Villas-Boas, Sofia
3
Babutsidze, Zakaria
2
Becker, Tilman
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2
Dave, Dhaval
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Dong, Diansheng
2
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2
Hutchinson, J. W.
2
Inderst, Roman
2
Klapper, Daniel
2
Kuhnert, Heike
2
Kuntner, Tobias
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Loginova, Oksana
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Nieberg, Hiltrud
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Perloff, Jeffrey M.
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Van den Poel, Dirk
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ECONIS (ZBW)
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
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2
Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2008
Persistent link: https://www.econbiz.de/10003909342
Saved in:
3
Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina
;
Dover, Yaniv
;
Chevalier, Judith A.
-
2012
Persistent link: https://www.econbiz.de/10009625684
Saved in:
4
Is 3/4 od the sales promotion bump due to brand switching? : No it is 1/3.
Heerde, Harald J. van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001773638
Saved in:
5
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
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