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~person:"Chandon, Pierre"
~person:"Mayzlin, Dina"
~person:"Sy-Changco, Joseph A."
~subject:"Regression analysis"
~type:"article"
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
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