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~person:"Chandon, Pierre"
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Does Red Bull give wings to Vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Cornil, Yann
;
Chandon, Pierre
;
Krishna, Aradhna
-
2017
Persistent link: https://www.econbiz.de/10011702747
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Does Red Bull give wings to vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Cornil, Yann
;
Chandon, Pierre
;
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 456-465
Persistent link: https://www.econbiz.de/10011789700
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