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~person:"Chandy, Rajesh K."
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Search: subject_exact:"Produktportfolio"
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Product management
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1995-2003
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Bank
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Innovation
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Chandy, Rajesh K.
Herrmann, Andreas
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Journal of marketing
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Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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Behemoths at the Gate : how incumbents take on acquisitive entrants (and why some do better than others)
Mukherji, Prokriti
;
Sorescu, Alina
;
Prabhu, Jaideep C.
; …
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 53-70
Persistent link: https://www.econbiz.de/10009297018
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2
Organizing for radical product innovation : the overlooked role of willingness to cannibalize
Chandy, Rajesh K.
;
Tellis, Gerard J.
-
2009
Persistent link: https://www.econbiz.de/10003836291
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