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~person:"Chandy, Rajesh K."
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Chandy, Rajesh K.
Neumark, David
314
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252
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246
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ECONIS (ZBW)
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Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida,
USA
, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
2
Behemoths at the Gate : how incumbents take on acquisitive entrants (and why some do better than others)
Mukherji, Prokriti
;
Sorescu, Alina
;
Prabhu, Jaideep C.
; …
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 53-70
Persistent link: https://www.econbiz.de/10009297018
Saved in:
3
Managing the future : CEO attention and innovation outcomes
Yadav, Manjit S.
;
Prabhu, Jaideep C.
;
Chandy, Rajesh K.
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 99-125
Persistent link: https://www.econbiz.de/10003605725
Saved in:
4
Managing the future : CEO attention and innovation outcomes
Yadav, Manjit S.
;
Prabhu, Jaideep C.
;
Chandy, Rajesh K.
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 84-101
Persistent link: https://www.econbiz.de/10003564889
Saved in:
5
What to say when: advertising appeals in evolving markets
Chandy, Rajesh K.
(
contributor
)
- In:
A reader in marketing communications
,
(pp. 42-75)
.
2005
Persistent link: https://www.econbiz.de/10003292720
Saved in:
6
What will the future bring? : Dominance, technology expectations, and radical innovation
Chandy, Rajesh K.
;
Prabhu, Jaideep C.
;
Antia, Kersi D.
-
2002
Persistent link: https://www.econbiz.de/10001740573
Saved in:
7
What to say when : advertising appeals in evolving markets
Chandy, Rajesh K.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001618054
Saved in:
8
Pathways to profits : the impact of marketing vs. finance skills on business performance
Anderson, Stephen J.
;
Chandy, Rajesh K.
;
Zia, Bilal
- In:
Management science : journal of the Institute for …
64
(
2018
)
12
,
pp. 5559-5583
Persistent link: https://www.econbiz.de/10011964524
Saved in:
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