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~person:"Chang, Chingching"
~subject:"Advertising"
~subject:"Sozialpsychologie"
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Advertising
Sozialpsychologie
Psychology of advertising
4
Werbepsychologie
4
Advertising effects
3
Werbewirkung
3
Cognition
2
Kognition
2
Werbung
2
Advertising message
1
Analysis of variance
1
Belief
1
Consumer behaviour
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Kaufentscheidung
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Konsumentenverhalten
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Metacognition
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Persuasion
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Prospect Theory
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Prospect theory
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Purchase decision
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Viral marketing
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Virales Marketing
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Chang, Chingching
Esch, Franz-Rudolf
7
Kroeber-Riel, Werner
5
Mullainathan, Sendhil
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Wang, Jing
4
Allen, Chris T.
3
Fennis, Bob Michaël
3
Furnham, Adrian
3
Kardes, Frank R.
3
Lewis, Alan
3
Rosengren, Sara
3
Stroebe, Wolfgang
3
Tellis, Gerard J.
3
Yilmaz, Recep
3
Yoon, Sukki
3
Ambler, Tim
2
Bergler, Reinhold
2
Cauberghe, Veroline
2
Choi, Miju
2
Choi, Youngjoon
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Choi, Yung Kyun
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Cornelis, Erlinde
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Crott, Helmut W.
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Dodoo, Naa Amponsah
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Eisend, Martin
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Errichiello, Oliver Carlo
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Fischer, Lorenz
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Frey, Bruno S.
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Haley, Eric
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Hansen, Flemming
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Hogarth, Robin M.
2
Hujber, Tanja
2
Jaekel, Michael
2
Katona, George
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Kim, Kacy K.
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Kim, Yeonshin
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Kyrousi, Antigone G.
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business and psychology
1
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ECONIS (ZBW)
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A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
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2
Effectiveness of consensus information in advertising : the moderating roles of situational factors and individual differences
Chang, Chingching
- In:
Journal of business and psychology
27
(
2012
)
4
,
pp. 483-494
Persistent link: https://www.econbiz.de/10009692024
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