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~person:"Chang, Chingching"
~subject:"Virales Marketing"
~subject:"Werbung"
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Virales Marketing
Werbung
Advertising effects
18
Werbewirkung
18
Advertising
7
Cognition
5
Consumer behaviour
5
Kognition
5
Konsumentenverhalten
5
Taiwan
4
Psychology of advertising
3
Werbepsychologie
3
Advertising media
2
Analysis of variance
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Brand
2
Emotion
2
Markenartikel
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Varianzanalyse
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Werbeträger
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Advertising message
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Altruism
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Altruismus
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Belief
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Bibliometrics
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Bibliometrie
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Brand management
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Caucasus
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Cause-Related Marketing
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Cause-related marketing
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Contingency theory
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Ethik
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Chang, Chingching
Pelsmacker, Patrick de
19
Eisend, Martin
18
Gierl, Heribert
17
Septianto, Felix
17
Rosengren, Sara
16
Dahlén, Micael
15
Diehl, Sandra
15
Yoon, Sukki
15
Kaiser, Harry M.
14
Yoon, Hye Jin
14
Stafford, Marla Royne
13
Taylor, Charles Raymond
13
Esch, Franz-Rudolf
12
Rozendaal, Esther
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Buijzen, Moniek
10
Chan, Kara
10
Dens, Nathalie
10
Evans, Nathaniel J.
10
Kareklas, Ioannis
10
Malik, Garima
10
Mueller, Barbara
10
Reijmersdal, Eva A. van
10
Sayedi, Amin
10
Wilson, Rick T.
10
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Weinberger, Marc G.
9
Wu, Linwan
9
Huh, Jisu
8
Okazaki, Shintaro
8
Poels, Karolien
8
Tellis, Gerard J.
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Journal of advertising : official publication of the American Academy of Advertising
5
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
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ECONIS (ZBW)
8
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1
How morality judgments influence humor perceptions of prankvertising
Chang, Chingching
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 246-271
Persistent link: https://www.econbiz.de/10012498540
Saved in:
2
Methodological issues in advertising research : current status, shifts, and trends
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 2-20
Persistent link: https://www.econbiz.de/10011686440
Saved in:
3
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
4
The effectiveness of advertising that leverages sponsorship and cause-related marketing : a contingency model
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10009744451
Saved in:
5
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
6
"Being hooked" by editorial content : the implications for processing narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
Saved in:
7
Repetition variation strategies for narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003892009
Saved in:
8
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
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