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~person:"Chang, Chingching"
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Chang, Chingching
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International journal of advertising : the review of marketing communications
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Examining the effectiveness of public service announcements in encouraging pro-health behaviors : self-referent
mental
simulation
and empowerment as mediators
Chang, Chingching
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 336-360
Persistent link: https://www.econbiz.de/10014550822
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