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~person:"Chang, Chingching"
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Advertising effects
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Advertising media
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Taiwan
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Werbeträger
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Werbewirkung
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Chang, Chingching
Eisend, Martin
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Jugenheimer, Donald W.
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Huber, Frank
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Kelley, Larry D.
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Pepels, Werner
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Jap, Sandy D.
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Lindstädt-Dreusicke, Nadine
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Ruland, Josef
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Schweiger, Günter
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Voorveld, Hilde
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Esch, Franz-Rudolf
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Kerbache, Laoucine
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Lee, Janghyuk
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Segijn, Claire M.
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Stallen, Mirre
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Unger, Fritz
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Baetzgen, Andreas
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Why do Caucasian advertising models appeal to consumers in Taiwan? : a cue-triggered value-expressive framework
Chang, Chingching
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 155-177
Persistent link: https://www.econbiz.de/10010256877
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The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
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