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~person:"Chang, Chun-Tuan"
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Search: subject:"Brand gender"
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Chang, Chun-Tuan
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International journal of advertising : the quarterly review of marketing communications
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Intergenerational appeal in advertising : impacts of
brand
-
gender
extension and brand history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
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