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~person:"Chang, Chun-Tuan"
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Search: subject:"cause"
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Cause-related marketing
6
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Chang, Chun-Tuan
Thomas, Sujo
14
Liu, Gordon
9
Hartmann, Monika
7
Langen, Nina
7
Wymer, Walter
7
Bae, Mikyeung
6
Krishna, Aradhna
6
Kureshi, Sonal
6
Papasolomou, Ioanna
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Vrontis, Demetris
6
Baghi, Ilaria
5
Christofi, Michael
5
Deb, Madhurima
5
Grebitus, Carola
5
Leonidou, Erasmia
5
Vlachos, Pavlos A.
5
Amawate, Vibhas
4
Bhatt, Viral
4
Bigné Alcañiz, J. Enrique
4
Chang, Chun-tuan
4
Das, Neel
4
Galan-Ladero, M. Mercedes
4
Grolleau, Gilles
4
Gupta, Shruti
4
Hylton, Keith N.
4
Jeong, Hyun Ju
4
Ko, Wai Wai
4
Lafferty, Barbara A.
4
Lee, Eun Mi
4
Lin, Haizhen
4
Mattila, Anna S.
4
Modin, Bitte
4
Myrskylä, Mikko
4
Rajan, Uday
4
Samu, Sridhar
4
Youn, Seounmi
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3
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3
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of Business Ethics
1
Journal of business ethics : JOBE
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
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ECONIS (ZBW)
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1
A close look at research on pursuing the right formula for
cause
-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
The give and take of
cause
-related marketing : purchasing
cause
-related products licenses consumer indulgence
Chang, Chun-Tuan
;
Chu, Xing-Yu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10012290946
Saved in:
3
Is cash always king? : bundling product-
cause
fit and product type in
cause
-related marketing
Chang, Chun-Tuan
;
Chen, Pei-Chi
;
Chu, Xing-Yu
;
Kung, …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 990-1009
Persistent link: https://www.econbiz.de/10011970106
Saved in:
4
Cause
-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Saved in:
5
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to
cause
-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
6
Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to
Cause
-Related Marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of Business Ethics
127
(
2015
)
2
,
pp. 337-350
Donating money to a charity based on consumer purchase is referred to as
cause
-related marketing (CRM). In this …
Persistent link: https://www.econbiz.de/10011242097
Saved in:
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