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~person:"Chang, Chun-tuan"
~subject:"Germany"
~subject:"Print advertising"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
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