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~person:"Chang, Joan"
~person:"Hefter, Katharina"
~person:"Johansson, Ulf"
~person:"Meriç, İlhan"
~subject:"IKEA"
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Chang, Joan
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The international review of retail, distribution and consumer research
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The changing marketing orientation within the business model of an international retailer : IKEA in China over 10 years
Burt, Steven
;
Dawson, John A.
;
Johansson, Ulf
;
Hultman, Jens
- In:
The international review of retail, distribution and …
31
(
2021
)
2
,
pp. 229-255
Persistent link: https://www.econbiz.de/10012485076
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