Moon, Ka‐leung; Leung, Chung‐sun; Chang, Man‐tsun; … - In: Journal of Fashion Marketing and Management: An … 3 (1999) 2, pp. 157-165
Hong Kong's prominent position in international textiles and the clothing trade will continue to shift under the transition of the Multifibre Arrangement (MFA). To provide a better understanding of the relationships between the local clothing manufacturers' generic marketing strategies and their...