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Chang, Wen-Jung
Kraus, Sascha
23
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Ferreira, João J. M.
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International journal of services technology and management
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ECONIS (ZBW)
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A review of brand research (1990-2010) : classification, application and development trajectory
Chang, Wen-Jung
;
Chung, Yu-Chun
- In:
International journal of services technology and management
22
(
2016
)
1/2
,
pp. 74-105
Persistent link: https://www.econbiz.de/10011645316
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2
Market orientation and business-to-business (B2B) : a meta-analysis perspective
Chang, Wen-Jung
- In:
International journal of services technology and management
20
(
2014
)
1/2/3
,
pp. 123-148
Persistent link: https://www.econbiz.de/10010505364
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