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~person:"Chang, Yonghwan"
~subject:"Persönlichkeitspsychologie"
~subject:"Werbewirkung"
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Persönlichkeitspsychologie
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Emotion
5
Consumer behaviour
4
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4
Sportmarketing
3
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3
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implicit attitudes
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spectator sports
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Chang, Yonghwan
Septianto, Felix
19
Dufwenberg, Martin
9
Battigalli, Pierpaolo
8
Gierl, Heribert
8
Phau, Ian
7
Wen, Taylor Jing
7
Williams, Patti
7
Bagozzi, Richard P.
6
Morris, Jon D.
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Pelsmacker, Patrick de
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Smith, Alec
6
Geuens, Maggie
5
Kemp, Elyria
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Orth, Ulrich R.
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Sar, Sela
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Schils, Trudie
5
Siddiqui, Danish Ahmed
5
Wehner, Caroline
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Wu, Linwan
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Arnold, Rolf
4
Bandyopadhyay, Argho
4
Coleman, Nicole Verrochi
4
Dewitte, Siegfried
4
Gröppel-Klein, Andrea
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Kidwell, Blair
4
Lindebaum, Dirk
4
Marchegiani, Christopher
4
Nallaperuma, Kaushalya
4
Poels, Karolien
4
Sofi, Shakeel Ahmad
4
Stephen, Andrew T.
4
Usman, Osly
4
Aaker, Jennifer
3
Antonetti, Paolo
3
Ashkanasy, Neal M.
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Badgaiyan, Anant Jyoti
3
Bae, Mikyeung
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Bui, M̃y
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Journal of sport management : the official journal of the North American Society of Sport Management
3
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ECONIS (ZBW)
3
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Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
2
The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow
Chang, Yonghwan
;
Wann, Daniel L.
;
Inoue, Yuhei
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 334-347
Persistent link: https://www.econbiz.de/10011920109
Saved in:
3
Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011934508
Saved in:
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