Charters, Stephen; Spielmann, Nathalie; Babin, Barry J. - In: European Journal of Marketing 51 (2017) 4, pp. 748-771
, by analysing the concept of terroir, including its antecedents and consequences. Design/methodology/approach The authors … conceptually analyse the role of place in marketing by contrasting terroir to three other approaches: “in the style of […]”; “made … in […]” and Protected Designations of Origin. They explore the impact of terroir on a range of products, offering a …