//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Charters, Steve"
~person:"Skinner, Heather"
~subject:"Place marketing"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Standortmarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Place marketing
Standortmarketing
6
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Tourism marketing
4
Tourismusmarketing
4
City marketing
2
Consumer behaviour
2
Destination management
2
Destinationsmanagement
2
Holiday behaviour
2
Konsumentenverhalten
2
Stadtmarketing
2
Urlaubsverhalten
2
Academic conferences
1
Authenticity
1
Beer
1
Bier
1
Brand
1
Brand names
1
Brand origin
1
Champagne
1
City image
1
Coopetition
1
Country of origin
1
Credibility
1
Designation of origin
1
Discrete choice
1
Discrete choice models
1
Diskrete Entscheidung
1
Event sector
1
France
1
Frankreich
1
Glaubwürdigkeit
1
Herkunftsbezeichnung
1
International tourism
1
Internationaler Tourismus
1
Ireland
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
Conference paper
Aufsatz in Zeitschrift
6
Konferenzbeitrag
1
Language
All
English
6
Author
All
Charters, Steve
Skinner, Heather
Melewar, T. C.
6
Bang, Nguyen
5
Warnaby, Gary
5
Dinnie, Keith
4
Foroudi, Mohammad Mahdi
4
Foroudi, Pantea
4
Hanna, Sonya
4
Lucarelli, Andrea
4
Medway, Dominic
4
Rowley, Jennifer
4
Stylidis, Dimitrios
4
Zenker, Sebastian
4
Bose, Sunny
3
Braun, Erik
3
Gupta, Suraksha
3
Hultman, Magnus
3
Roy, Sanjit
3
Baxter, Jessica
2
Biran, Avital
2
Brown, Stephen
2
Bruwer, Johan
2
Campelo, Adriana
2
Cassinger, Cecilia
2
Dennis, Charles
2
Gertner, Rosane K.
2
Giovanardi, Massimo
2
Hamzaoui-Essoussi, Leila
2
Heslop, Louise A.
2
Jaffe, Eugene D.
2
Kavaratzis, Mihalis
2
Kerr, Greg
2
Nadeau, John
2
O'Reilly, Norm
2
Papadopoulos, Nicolas G.
2
Peluso, Alessandro M.
2
Pino, Giovanni
2
Reynolds, Laura
2
Rinaldi, Chiara
2
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of marketing management : MM
2
Journal of customer behaviour
1
The marketing review
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
2
Exploring place image from visitors' expected and lived experiences : a discrete choice approach
Capitello, Roberta
;
Agnoli, Lara
;
Charters, Steve
; …
- In:
Journal of customer behaviour
16
(
2017
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10011757504
Saved in:
3
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
4
Characteristics of strong territorial brands : the case of champagne
Charters, Steve
;
Spielmann, Nathalie
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1461-1467
Persistent link: https://www.econbiz.de/10010379304
Saved in:
5
In search of the genius loci : the essence of a place brand
Skinner, Heather
- In:
The marketing review
11
(
2011
)
3
,
pp. 281-292
Persistent link: https://www.econbiz.de/10009408575
Saved in:
6
The emergence and development of place marketing's confused identity
Skinner, Heather
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 915-928
Persistent link: https://www.econbiz.de/10003786739
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->